Financial Times Flails Wildly

[gothwalk]

Originally published at Now Is A Long Time Too. You can comment here or there.

So, a wee while ago, Google bought Doubleclick. As the rest of the market realises what’s happening, there’ve been howls of indignation, and the amusing notion of Microsoft complaining that that’s anti-competitive. The Financial Times, however, first took a while to notice, and then produced this article, which has got to be closing on award level for incoherency and poor research. For incoherency, I give you:

Google plans to acquire the oddly named Doubleclick - most web adverts land you in an online casino with one or sometimes zero clicks - for $3.1bn.

and for poor research or perhaps complete loss of contact with reality:

The real questions are why Google wants to be in advertising, and whether agencies such as WPP should be worried. Google is good at wacky stunts and has unusual office furniture, both advertising staples, but its laid-back computer engineers probably lack the necessary lunching skills.

That’s a hangover-written article if ever I saw one, and the editor must have still been drunk.

Comments

[mytholder.livejournal.com]

Did he just tell Google "the real money is in search engines"?

It's the 21st century version of coals to Newcastle.

[sares2000.livejournal.com]

That's disappointing. The FT is normally fairly good.